Since "common sense" isn't all that common, and "traditional wisdom" so often seems outdated, I figured I'd ask here. Where do you learn about wonderful horses for sale?
I'm hoping to use this information to help target areas for advertising the breed we have. So many people just don't know that the Sugarbush Draft Horse even exists! For many that do, it's assumed to be a "designer breed".
I can't really answer this question, as I was always a research dork. I saw a draft horse once, and then spent weeks in the library looking up all the draft horse breeds, where they came from, and everything about them that I could learn. I had a lot of years to shove all things horsey into my mind, while doodling ponies in the margins of my homework, and daydreaming of owning my own horse. I was so horse crazy, that I even spent most of my college applying my genetics studies to the horses! Needless to say, I tend to be out of place when outside the barn.
And my parents thought I'd outgrow this! Ha, I showed them!
My goal isn't really to get sales (I know, crazy thought for someone in my line of work) but instead to get people aware that this breed even exists. So, I thought, who better to ask, then other horse people! Where should I target the advertising?
I figure, if people are looking for a horse, then they will be more open to learning about a new breed. Am I wrong? Did most of you have your heart set on your breed before you bought, or were you looking for specific qualities regardless of breed?
So what do you find catches your eye the most? Let me know what you think, and check out the poll on the left side.
A Note about Sugarbush Draft Horses
I see it over and over again, and no matter how many times it's said, it's still wrong. "Sugarbush Drafts are just an Appaloosa Draft Cross". Uh.... no. The Sugarbush Draft Horse was a breed created many years ago in Ohio. While the initial cross was made using Percherons to Appaloosas, in the many generations following, the breed has been solidified into a consistent type. Saying these horses are "just" a draft cross makes as much sense as saying that AQHA horses are "just" a Thoroughbred cross, American Cream Drafts are "just" a dilute Belgian, or that Morgans are "just" a grade.